StartupLanes

A seasoned Salesperson with over 14 years of leadership experience, I drive revenue growth and establish successful business strategies across diverse industries, steering high-performance sales teams to exceed targets and build lasting client partnerships.

Dedicated to achieving success by placing customers at the forefront, valuing their needs, and guaranteeing exceptional service at all levels. I am eager to utilize my extensive experience, leadership abilities, and strategic foresight to lead impactful sales strategies that foster organizational growth and success.

EDUCATION
Btech Computer science
University of Pune

MBA - Marketing and Business Strategy
Indian Institute of Management Rohtak

Executive MBA – Pursuing
Deakin University ( Australia )


EXPERIENCE
General Manager ( Head Sales Ops ) Mar 2023 - Present
Allen Group

Team – Sales, BTL Marketing, HR, Accounts, Operations, Analytics & Customer service,

Business -

● Managing P&L for the complete business unit via sales team & channel partners across PAN India and 18 countries.
● Responsible for AOP /Strategy planning, Unit profitability, Organizational structure design, Finance, HR, Ops Structure, Sales promotion schemes/contests, partner engagement, and R&R to increase sales productivity
● Managing partner ROI/Profitability and channel engagement to produce long-term partners
● Created Overall Business Tech base from scratch (Telephony system, lead acquisition/alignment/Displacement process, CRM Setup, Analytical platform, and others)

Product/Marketing/Customer /Tech Strategy
● Build Product/Marketing/Customer Strategy for multiple product portfolios
● Responsible for Building, developing, and executing marketing/customer engagement initiatives.
● Directed BTL Marketing campaign from Scratch resulting in increased brand visibility and consumer engagement.
● Responsible for pricing strategies, balancing profitability with market competitiveness, contributing to higher market share and revenue.
● Responsible for market analysis and customer insights to identify emerging trends and consumer demands, shaping product and service offerings to meet expectations

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Vice President Apr 2021 - Jan 2023
Testbook ( Acquired Classplus )

Team – Sales, Training &Quality, Customer service

Business -
● Looking after the Profit and Loss (P&L) responsibilities for the entire business unit across PAN India.
● Scalled business in 2 years to 400 Cr.
● Has built the segment from scratch with a vision to build it into a large profitable revenue arm of the organization. Growing 102% YOY with a large clientele base.
● Developed and executed a comprehensive product and market strategy plan, encompassing competitor analysis, risk assessment, organizational restructuring, and sales promotion initiatives resulting in a 20% increase in sales productivity.
● Monitoring/Coaching the BD team with the right strategy to motivate/guide them to hit short and long-term plan


Technology/Product/Customer Strategy

● Prepared Overall Business Tech base from scratch ( Telephony system, lead acquisition/alignment/Displacement process, CRM Setup, Analytical platform set up and others )
● Build Product/Marketing/Customer Strategy for multiple product portfolio
● Led EMI payment options partnering with 6 vendors
● Designed Testbook self-cost EMI financing option in partnership with Razorpay and Digio.



Director Sales Mar 2019 - Nov 2020

Whitehatjr

Team – Sales , T&Q and Operations

Business Development/Operations/Strategy
● Accountable for the P&L and its growth in Tier 1/2/3 and other Indian cities

● Have built and designed sales KRA from scratch, handling teams at all time zones.
● Developing and executing strategic and operational plans to achieve sales
● Led overall Business Tech base for the International market from scratch ( Telephony system, payment gateway, CRM, Analytical platform, and others )
● Responsible for Product & Market Strategy planning (Competitor /Risk analysis, Organizational structure design, Incentive /Sales promotion Structure/contests, partner engagement, R&R to increase sales productivity )

Regional Head

● Championed the management of P&L for the entire North business unit, achieving consistent growth and surpassing revenue targets.
● Scaled the business 3x in one year of time
● Implemented effective sales processes, CRM systems, and performance metrics, achieving a renewal conversion rate of 35%.
● Responsible for Product & Market Strategy planning, Organizational structure design, Incentive /Sales promotion Structure/contests, partner engagement, and R&R to increase sales productivity.
● Responsible for Market Research, Incentive /Sales promotion Structure/contests, Sales KPIs, and R&R to increase sales productivity.
●Awarded with ‘Business person of the year
’ Hiring / Training
● Responsible for grooming, training, and developing team. Ensure the company is staffed with well-trained, quality, and engaged employees at all times

● Works closely with the senior management team to develop effective hiring, training, and compensation plans to retain quality talent



National Sales Manager Jun 2015 - Mar 2019
Ziff Davis
Team – Sales , Marketing , Delivery & Customer success

Business Development/ Client Servicing /Account Management

● Managing P&L for the complete India business unit, with a team of 50+ comprising of Account Manager, Lead generation executive, Delivery team
● Developed a more responsive and market-driven team resulting in new B2B deals generating $2M in recurring annual revenue.
● Identified and pursued valuable business opportunities to generate new company revenue and improve the bottom line.
● Part of the Core team helping CxO with valuable insight regarding market, and acquisition opportunities.
● Designed client reward programs, upselling and cross-selling models for existing B2B clients – effective with 20% of the clientele; resulting in better renewals
● Promoted twice from AM to NSM role.
● Awarded 2 times ‘Employee of the Year Awards’ for performance for the last 4 years.



Founder & CEO Oct 2012 - May 2015
Best Cuts

Teams – Sales , Business , Product & Account Management

BestCuts is a curated marketplace for mid-segment unisex salons/spas providing training, technology, and makeovers.

Business /Account Management
● Scaled the team from two members to a team of 50+ comprising of Tech, Business, and Marketing.
● Scaled business to an Annual Run Rate (ARR) of ₹ 25 Lakh to acquire 6000 paid customers
● Expanded business to 20+ cities: Delhi, Vizag, Mumbai, Lucknow, Chennai etc
● Expanded product portfolio to create online & offline offerings.

Marketing Leadership
● Led Digital Campaign teams and Vendor meetings on ad design strategy, communication message creation, storyline planning to execution, and design feedback for 20+ ad campaigns across digital platforms
● Led Digital Advertising team on performance ad monitoring (Campaign wise CPM, CPC, CTR), ad design (Image, Video, Post, Event), ad objective strategy (View, Lead,
Visit) & lead handling funnel for channels like Facebook, Instagram, & Google
● Created market strategy, branding, and packaging business offerings.
● Created operations including; sourcing, vendor selection, cost analysis, and inventory planning.