StartupLanes

Asif M Khatri, hailing from Mumbai, India, stands as an autonomous brand consultant with a wealth of experience exceeding 27 years in the realms of branding, marketing and communication.

Within his portfolio, Asif extends his consulting prowess primarily to small and medium-sized advertising agencies. Additionally, he operates under his own initiative, BrandPloy Consultancy LLP, tending to a variety of brands. His repertoire encompasses strategic problem-solving for the multifaceted needs of organizations, encompassing branding, marketing and communications.

Over the course of his extensive career, he has exhibited a track record of accomplishment in orchestrating comprehensive 360° marketing campaigns spanning across diverse media platforms including television, print, radio, digital, out-of-home (OOH) and below-the-line (BTL) initiatives. His clientele spans an array of industries, ranging from FMCG and cookware to agriculture, education, NGOs, heavy engineering, satellite TV channels, retail, insurance, aviation, real estate, internet services, banking, electronics, music and mobile services.

His professional background extends to crafting and designing television commercials, radio jingles, print advertisements, materials for direct response communication, developing websites and apps, media planning and buying for offline as well as online platforms, conceptualizing and executing promotions, events and exhibition stall designs, catering to both domestic and international clients.

As an academic profile, he holds a Master’s in Marketing Management (MMM) from the esteemed Jamnalal Bajaj Institute of Management Studies (JBIMS) in Mumbai, India. His academic foundation includes a Bachelor’s degree in Science with a major in Physics from K C College in Mumbai, India.

In addition to these achievements, he boasts supplementary qualifications including a Certificate in Photography, a Diploma in Fashion Designing and an Advanced Diploma in Computer Arts.

His professional aspiration centers on carving out a distinctive niche within the realm of brand management. He aims to achieve this by consistently meeting organizational expectations through meticulous planning, the inception of innovative and imaginative concepts and unwavering diligence.

As a visionary, he continually endeavors to advance his professional liaisons by offering nothing short of his finest services and solutions. His dedication to this mission underscores his commitment to a progressive trajectory in his career.