StartupLanes

Soni Hegde is a seasoned entrepreneur and senior woman business leader with over three decades of operational and cross-sector experience. She is the Founder of Protega, an AI-driven insurtech transforming damage protection and extended warranty solutions across high-value consumer products including appliances, electronics, furniture, luxury goods, and fast-growing D2C categories.

Prior to Protega, Soni led OIL Green Solutions (OPC), a 100% woman-owned MSME focused on green energy, smart city collaborations, public health initiatives, and technology partnerships with global organisations including Schneider Electric and research institutions abroad.

Her background spans compliance, cross-border collaborations, infrastructure-scale execution, and consumer-centric innovation. At Protega, she combines governance discipline with technology-driven problem-solving to build scalable, AI-led insurance infrastructure for India’s evolving consumer economy, with strong growth ambitions across domestic and global markets.