StartupLanes

I am a founder and business builder focused on creating long-term, value-driven companies with strong fundamentals. My work centres on combining brand strategy, operational discipline, and ethical decision-making to build businesses that are resilient, scalable, and relevant over time. I believe sustainable growth comes from clarity of purpose, disciplined execution, and patience rather than short-term hype. Currently, I am building Orre, a sustainability-first menswear brand focused on responsible materials, timeless design, and ethical manufacturing. The brand works with natural and future-ready fabrics such as organic cotton, bamboo, Tencel™, hemp, and plant-based fibres to make sustainability practical and accessible. My approach prioritises product quality, supply-chain transparency, cost efficiency, and long-term brand equity. I prefer building systems instead of chasing trends and value strong, trust-based relationships with manufacturers, partners, and customers. I remain actively involved across strategy, branding, sourcing, and execution, with the goal of building businesses that stand the test of time and operate responsibly.